The Robert Collier Letter Book

0000-00-00 00:00:00 by Joyce Collier
The Robert Collier Letter Book by Joyce Collier

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Author
Joyce Collier
Publisher
Date of release
Pages
0
ISBN
0
Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
58

Book review

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.


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